The Problem
- Only filling seats through OpenTable — paying high fees per reservation
- No system to re-market to past diners
- Inconsistent traffic — packed weekends, dead weekdays
- Competitors running aggressive promos with no counter-strategy
The System We Built
🎯 Landing Page
- Direct reservation page bypassing third-party fees
- Food photography + ambiance photos above the fold
- Limited-time offer: Free dessert when you book
- Embedded calendar for real-time availability
📈 Ad Strategy
- Meta Ads targeting Miami foodies + date-night audience
- Video ad showcasing signature dishes — high engagement
- Weekday-focused scheduling to balance slow nights
- Retargeting Instagram engagers
⚡ Automation
- Confirmation email with directions + parking
- 24-hour SMS reminder to reduce no-shows
- Post-visit review request with Google link
- Monthly "We miss you" email with exclusive offer
The Results
| Avg. Table Value | $133 |
| Show Rate | 63% |
| Total Revenue | $5,453 |
| ROI | 5.2x |
5.2x return on $1,050 in ad spend